Owner Updates

Exclusive insights and updates for our valued property owners

2025

What California’s New Short-Term Rental Laws Mean for Luxury Homeowners

The luxury short-term rental market continues to evolve, with recent California legislation and platform updates designed to enhance transparency and guest confidence. For discerning homeowners, these developments represent an opportunity to distinguish your property in an increasingly sophisticated marketplace while ensuring seamless compliance.

At The Maimon Group, we approach these changes not as obstacles, but as opportunities to elevate the guest experience while safeguarding the long-term value of your property.

Cleaning Fees and Penalties Must Now Be Disclosed

California AB 2202: Effective Since July 1, 2025

Hosts in California are now required to disclose all cleaning fees, penalties, and guest obligations before a reservation is confirmed. This transparency requirement creates an opportunity to position your property as trustworthy and professionally managed from the first guest interaction.

Regulatory considerations

Non-compliant listings face civil penalties of up to $10,000 per violation. Beyond regulatory exposure, undisclosed fees typically result in guest dissatisfaction, negative reviews, and platform restrictions.

Our Strategic Response

Updated every applicable listing with transparent cost breakdowns visible at booking
Repositioned fee structures to enhance rather than surprise the guest experience
Implemented proactive communication protocols that minimize disputes and protect your property’s reputation

Airbnb’s New Payment and Registration Restrictions

In Effect Since May 10, 2025

Airbnb has implemented a policy that prohibits all off-platform financial transactions related to a booking, while also restricting third-party guest registration tools. This standardization creates a more streamlined booking experience that can enhance guest confidence and reduce operational complexity for sophisticated property owners.

Platform Compliance Requirements

Hosts may no longer collect cleaning fees, pet fees, utility charges, or deposits outside the Airbnb system. All payments and communications must flow through Airbnb’s integrated platform to maintain listing eligibility and avoid account restrictions.

Our Operational Evolution

Redesigned all guest-facing processes to leverage Airbnb’s native payment infrastructure
Streamlined communication workflows to enhance rather than complicate the guest journey
Maintained service quality standards while achieving full platform integration
Eliminated potential compliance risks that could affect your property’s marketplace visibility

The 24-Hour Cancellation Rule

In Effect Since July 1, 2024

Guests who book at least 72 hours in advance are now entitled to cancel within 24 hours for a full refund, with processing required within 30 days. This enhanced flexibility appeals to high-net-worth travelers who value booking confidence and can strengthen your property’s competitive positioning among luxury guests.

Revenue Considerations

While this policy provides guests with greater booking security, it may result in unexpected calendar openings that require immediate attention to minimize income disruption.

Our Revenue Optimization Strategy

Deploy dynamic pricing algorithms that respond instantly to cancellation-created availability
Implement immediate rebooking protocols to capture last-minute luxury bookings
Monitor each cancellation event with rapid response strategies to minimize financial impact
Leverage cancellation patterns to refine pricing and availability strategies for sustained performance

Your Property Portfolio Exceeds All Current Standards

At The Maimon Group, we have proactively positioned every home we manage to not only meet California’s updated regulations and Airbnb’s evolving standards, but to leverage these changes as competitive advantages in the luxury marketplace.

Our comprehensive preparation ensures your continued market leadership:

Refined listing presentations to exceed transparency requirements while enhancing property appeal
Seamlessly integrated all financial processes within approved platform ecosystems
Optimized operational systems to capitalize on new cancellation policies for revenue protection
Established ongoing regulatory monitoring to anticipate and adapt to future market evolution

We’ve seamlessly handled every compliance detail, allowing you to focus on your broader investment objectives while your property maintains its premium positioning. Your portfolio is not simply compliant. It’s strategically positioned to outperform in this evolving regulatory landscape.

Partnership in Strategic Property Excellence

At The Maimon Group, we don’t simply respond to market changes. We anticipate them, strategically position your assets ahead of industry shifts, and ensure your portfolio consistently outperforms in an evolving landscape. Our approach transforms regulatory requirements into competitive advantages that enhance both guest satisfaction and long-term property value.

Whether you’re seeking deeper insights into how these market developments affect your investment strategy or exploring elevated property stewardship that anticipates tomorrow’s opportunities, our team stands ready to provide the sophisticated guidance that discerning property owners expect.

Experience what a distinguished property partnership truly means.

Preparing for Fire Season

California’s fire season demands proactive preparation, and at The Maimon Group, we consider comprehensive readiness an essential component of responsible property stewardship.

For homes situated within designated fire zones, insurers require documented brush clearing and defensible space maintenance. We are pleased to coordinate this on your behalf, whether that means working with your gardeners or providing quotes from trusted landscaping partners. Taking these steps now not only reduces risk but also ensures compliance with insurance requirements.

Our role is to anticipate needs before they become urgent. If you would like support in preparing your home for fire season, The Maimon Group is here to assist with discretion and care.

Now Offering Rental Guardian Protection

Effective September 30, we are pleased to share that The Maimon Group has partnered with Rental Guardian, a trusted name in vacation rental protection. This new collaboration enables us to provide industry-standard travel insurance and damage protection products that support both our guests and homeowners, thereby enhancing confidence in every reservation and reinforcing our commitment to risk mitigation and exceptional service.

Portfolio Update: Growth Heading into Q4

Building on our exceptional Q1 momentum, The Maimon Group demonstrated remarkable resilience during Q2's anticipated seasonal market adjustment. While industry-wide activity moderated as expected, our curated portfolio consistently delivered premium performance across all key metrics.

💰 The Numbers: Q2 2025

Our strategic positioning enabled us to capitalize on April's robust market conditions, and when demand naturally softened through late spring, Maimon properties maintained their competitive edge with unwavering consistency. This disciplined approach culminated in June's exceptional 9% occupancy achievement.

Our Q2 Performance Index of 1.01 reflects our commitment to sustainable growth and validates our proven ability to generate superior value regardless of market conditions. This consistent outperformance underscores why discerning investors continue to trust The Maimon Group with their most important real estate investments.

The seasonal decline in occupancy was expected and aligned with historic pacing trends. While the YOY comparison shows a 19% decline from Q2 2024, it's important to note that 2024 was an outlier year in terms of short-lead demand. The current strategy continues to focus on rate integrity and long-lead conversions to ensure Q3 ramps efficiently.

Our attention is now on early signals for fall travel and closing remaining gaps in shoulder season weeks. With strong pacing indicators for July and August, we remain confident in a re-acceleration during Q3.

August 2025 Inflation Adjustment

As stewards of your property and guardians of the exceptional guest experience that defines The Maimon Group, we remain committed to the meticulous attention to detail that sets your home apart in the luxury market.

To preserve the elevated standard of in-home amenities that our guests have come to expect, from premium toiletries to thoughtfully curated kitchen essentials, we have implemented a 5% adjustment to our essential supplies investment, effective August 1, 2025.

This adjustment reflects our response to current market dynamics, including the 2.4% national inflation rate and 2.5% Cost-of-Living Adjustment recorded through May 2025. By aligning with these economic realities, we ensure that every detail of your property continues to embody the sophistication and care that distinguishes The Maimon Group portfolio.

Our commitment to transparency guides this process: we will continue to review supply investments annually, always with careful consideration of market conditions and unwavering dedication to the exceptional standards that protect both your asset’s value and our guests’ experiences.

2024

Q4 2024 Market Performance

Strong Finish to Exceptional Year

Los Angeles short-term rental demand closed 2024 with remarkable strength, maintaining our 6% annual growth trajectory despite increased supply pressures. The market dynamics we've been monitoring throughout the year have created distinct opportunities for well-managed properties.

*(1=fair share, <1= below fair share, >1=above fair share)
As seen in this chart, The Maimon Group performs above our Market Index in a highly competitive market quarter after quarter this year.
Key Market Insights: While overall supply increased by 8% in Q4, strategically managed properties continued to outperform through enhanced guest experiences and dynamic pricing optimization. The premium segment, where most of our portfolio resides, showed particular resilience.

Our market analysis indicates that properties under professional management are capturing a disproportionate share of the growing demand, particularly in West Hollywood, Beverly Hills, and Manhattan Beach corridors where our concentration is highest.

Looking ahead to 2025, we anticipate continued strength in the luxury segment, with major events including the 2026 World Cup preparations already driving advanced bookings for premium properties.

Q4 2024: Partner Update - Opportunities for Our Valued Owners

At The Maimon Group, your properties are cherished assets that demand the highest standards of protection and care. We are excited to share our latest initiatives aimed at securing and enhancing the profitability of your homes.

New Damage Protection Policy with SuperHog at $5M

We are pleased to introduce Superhog, a state-of-the-art technology designed to provide both you and your guests with peace of mind. Offering coverage for guest damages from $500 to $5 million, Superhog enhances overall safety, ensuring a seamless experience for all involved.

Guest Travel Insurance through Industry Leader Generali

We are proud to announce our partnership with Generali, a highly regarded travel insurance provider. This collaboration allows us to offer comprehensive travel insurance that reimburses guests for unforeseen travel costs, thereby ensuring guests' peace of mind while protecting your investment.

Exclusive Discounts from Proper Insurance

As a result of our completion of the Breezeway Authorized STR Safety course, we are pleased to extend a 10% discount on transitioning to Proper Insurance, the industry’s premier commercial property and liability insurance. This coverage not only safeguards your investment but exemplifies our commitment to bringing you the best options available.

Enhanced Safety Standards & New Insurance Partnership Milestone

We're excited to announce a significant advancement in our safety and protection protocols that directly benefits your property investment. Following our completion of the prestigious Breezeway Authorized STR Safety certification, we've unlocked exclusive benefits for our homeowner community.

New Benefit Unlocked: All Maimon Group properties now qualify for a 10% discount on Proper Insurance, the industry's premier commercial property and liability coverage. This exclusive discount is available only to operators who meet Breezeway's rigorous safety standards.

Additionally, our SuperHog damage protection policy continues to provide industry-leading coverage up to $5 million, while our partnership with Generali ensures comprehensive guest travel insurance that protects both your investment and guest satisfaction.

These initiatives reflect our ongoing commitment to not just managing your properties, but actively enhancing their protection and profitability through strategic partnerships and operational excellence.

Commitment to Excellence & Proactive Maintenance

To enhance our services, our hourly maintenance rate increased from $85 to $110. This change is due to rising insurance costs and the need to attract skilled technicians in Los Angeles. By maintaining a skilled in-house team, we can save you 50% to 80% compared to external contractors.

Additionally, our purchasing power allows us to pass on savings to you, ensuring your investment remains well-maintained. We appreciate your support as we navigate these changes, with a continued commitment to providing exceptional service and safeguarding your valued investment.

Your Trust Is Paramount

These updates reflect our ongoing dedication to not only managing your properties but also maximizing your returns and ensuring their safety. We deeply care about your investments and are committed to fostering a prosperous future together.

Thank you for entrusting us with your luxury properties. Together, we are setting a new standard for excellence in property management.